Creating website involved balancing high-impact visual design with a minimalist, user-friendly interface. Challenges included optimizing performance for responsive and interactive elements, ensuring brand consistency. Additionally, maintaining accessibility and cross-platform compatibility was crucial to delivering a polished, engaging user experience.

The goal for this project was to create a minimal yet unique design that would stand out in a saturated market. The target audience for the coffee shop were young urban professionals who appreciate quality coffee in a trendy atmosphere. By using a sleek and modern color palette, along with simplistic yet eye-catching typography, the brand exudes a sense of sophistication and elegance.

The BARC site was designed with a focus on sleek, modern aesthetics and user-friendly navigation to effectively showcase the product's unique features. The goal was to create an engaging online presence that emphasizes the device's innovative capabilities, particularly its use of AI for autonomous robot control.

The main visual consists of handwriting lines left by people The main visual is composed of handwritten lines left by people. When people buy pens, there will be traces of their testing on the paper beside them. These handwritings are the most natural expression of the pen.